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Tom Mower & Sisel
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Tom Mower, founder of Neways International is starting a new company called SISEL (Science, Innovation, Success, Energy and Longevity)

With 20 years of research and development of safe personal care products, and leading supplement formulations, combined with a brand new hybrid marketing plan makes SISEL a once in a lifetime opportunity. |
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Salespeople: How to close the sale
Posted on Friday, November 17 @ 08:30:37 MSK by mlm |
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When you view yourself as a salesperson, you always worry about how to close the sale. When you see yourself as a consultant, you open the opportunity to serve the customer's needs. Salespeople operate in an adversarial environment. This becomes apparent as you look at the way that traditional sales training programs give significant attention to anticipating and overcoming objections. Consultants anticipate cooperation.
Let's review how changing your attitude regarding your own sales approach and self image can help you OPEN more selling opportunities than you ever thought possible
Salespeople are taught to be good listeners. Consultative sellers focus on asking the questions that identify customer problems solved by the product or service being offered. Salespeople are concerned about their competition and position their sales presentation accordingly against the competition. Consultants frame their own competitive advantages so that selecting their product becomes an easy decision for the customer. Salespeople are always concerned about their product price. Consultants are more interested in the value their product brings and how it enhances their customer's life. Salespeople learn multiple methods to "Close the Sale". Consultants open a dialog that creates the atmosphere for customer self-selling.
If you see yourself as a professional that can give valuable council to your customer, they will sense your commitment to bring value to the relationship. But, when they feel that you see them as someone who has your money in their pocket, the result is… No Sale Today.
Try these techniques. See yourself as a consultant and look for information or advice that will help your customer in a way that they will appreciate. They will honor your consultative selling approach by becoming your new customer, becoming your new distributor both.
Assuming that you have a wonderful product and your sales approach to your customer is equally wonderful, your customer is still bound to have objections. "Objections by a potential customer should be taken as a good sign" say Tom Hopkins, a nationally known sales trainer and author of How to Master the Art of Selling. "People only give objections if they're thinking about going ahead and a good salesperson can always handle objections." An objection should send you an immediate signal that the customer doesn't understand or wants more information before they make a decision. Look at these as potential buying signals. Dealing with objections in a positive manner will put you one step closer to the "Yes" you are seeking.
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