Advertising Age predicted that as much as 40% of the budgets major corporations were spending on mass media campaigns would be "migrating" to "point-of-purchase" marketing efforts. The only mistake Advertising Age made was in being too conservative. Recent estimate indicate that 60% of all manufacturers and marketers now want to spend their promotional dollars as close as possible to the consumer. One of the means they have recently discovered for this point-of-purchase marketing is Multi-Level Marketing.
One of the reasons for the success of MLM is the recent explosion of entrepreneurial enterprises in America and throughout the world. Although studies conducted in the late 1960's predicted that more than 80 percent of the American work force would be employed by mega-corporations by the year 1990, just the opposite is true. The trend has been for corporations to "downsize" or “rightsize” their organizations while establishing "networking associations". One of the principal "career goals" cited by graduating MBA's last year was not to go to work for a corporation, but to get into some form of entrepreneurial enterprise.
Another reason for MLM’s success is simple socio-economic need. Milton Friedman, University of Chicago professor of economics and Nobel Prize Laureate, said that the greatest economic need of most Americans is for "cottage industries", businesses they can run out of their homes, on their own time, conforming to their own schedules; businesses that do not depend on the "good-will" of others; business that can increase the discretionary income of the average worker, but not at the expense of his or her family life. Such cottage industries, Friedman reasons, are especially valuable in times of recession or other economic uncertainty — times when MLM flourishes.
But, as important as any other element in the success of Multi-Level Marketing is what Advertising Age predicted; manufacturers and marketers are looking for ways to spend advertising dollars as close to the point of sale as possible.
That's what MLM Party Plan does. It provides a high touch sales presentation to potential customers right at the point of sale. If a person wants to buy, he or she doesn't have to turn off the TV and go to the market, or dial an 800 number, search the Internet, or mail anything. All the customer has to do is say "yes". And the customer is more likely to say yes because MLM Party Plan representatives are among the most enthusiastic and committed sales professionals in the marketplace today.
